AND THE REST IS …
OPENING:
JUNE 12, 7PM
AND THE REST IS …

RETHINKING THE HISTORY OF GRAPHIC DESIGN


What if Max Miedinger decided to design a calligraphic font instead of Helvetica? What if the guy that invented vector graphics went backpacking to Argentina instead? What if Gutenberg died of Syphilis before he could invent the printing press?

Imagine the world of graphic design as we know it – if a defining moment in its history had happened differently or not at all. What would be its radical logic, consequences and chain reactions – realistically or speculatively – up to this present day?


Contemporary visual culture, and within that the field of graphic design, is the result of a multitude of evolutions in art, politics, technology, culture, knowledge, access. And the rest is … takes its starting point in exactly this cacophony of histories, while speculating about alternative turns and new consequences for our field.

As a kick-off one week assignment, the students were asked to investigate and choose a number of crucial events in the history of graphic design, considering inventions and developments such as the Latin alphabet, paper making, the printing press, digital technologies, the internet … A total of 45 defining moments were presented in the form of a One-Day-Symposium in January – a collection of subjective and at times incoherent events that served as our shared references and set of material for the class. The resulting 31 projects rethink the impact and potentiality of some of the defining moments since the cave paintings of Lascaux.

Rebecca Stephany
CUBIC METER #1
THE LASCAUX CAVE-PAINTINGS
  1. ANNA KINDERMANN, NICKIE SIGURDSSON — READ ME
  2. OTT METUSALA, CELINA YAVELOW, FREJA KIR — WHAT IF THE WHAT
CUBIC METER #2
THE GREEK ALPHABET
THE EGYPTIANS HIEROGLYPHS
  1. LUCA CARBONI, RABEA RIDLHAMMER — IF ONLY THEY COULD WRITE
  2. NORA STEENBERGEN — DAVIS METHOD: REWRITING IN CLAY
  3. SVETLANA IVANOVA — TEXT WITHOUT TEXT
  4. VELISLAVA DAKOVA — MODERN HIEROGLYPHS
CUBIC METER #3
THE MODERN ALPHABET
THE FIRST PUBLIC MUSEUM
THE BIRTH OF WESTERN CIVILIZATION
THE FIRST BOUND BOOK
  1. BRAM VAN DEN BERG — I ALMOST FORGOT …
  2. ÉMILIE FERRAT — PUBLIC MUSEUM (VIA ENCYCLOPEDIA)
  3. NOËM HELD — CELEBRATING CELEBRATION
  4. JAY JIWON YOON — DONALD DUCK AS ???? DIRECTOR
  5. FRANÇOIS GIRARD-MEUNIER — SCROLL, BOUND AND ACCESSIBILITY
CUBIC METER #4
THE INVENTION OF PAPER MARBLING
THE GEOMETRICAL METHOD OF PERSPECTIVE
  1. MIKEL ORFANOS — PAPER MARBLING
  2. BEN CLARK, LOU BUCHE, MIQUEL HERVÁS GÓMEZ — WINDOWS VISTA
CUBIC METER #5
THE GEOMETRICAL METHOD OF PERSPECTIVE
THE COMMERCIALISATION OF PRINTING AND PUNCH CUTTING
THE FIRST NEWSPAPER
THE INVENTION OF LITHOGRAPHY
  1. ADINA OCHEA — ASTRAY
  2. SHAUNA BROWN — ALTERNATIVE TYPEFACE DISTRIBUTION
  3. ÖZGÜR KARACAN — BANK OF CREDIT AND COMMERCE
  4. EGLE PETRAŠKAITE — THE CHARACTERISTICS OF WOOD IN WOODBLOCK PRINTING
CUBIC METER #6
THE BERNE CONVENTION FOR THE PROTECTION OF LITERARY AND ARTISTIC WORKS
THE SPIRAL BOUND BOOK
THE FIRST COMMERCIAL PHOTOCOPIER
  1. RUBEN BAART — AN HONEST THIEF
  2. JOLANA SÝKOROVÁ — SPIRAL BINDING
  3. MARIA AMARO — HANDBOOK FOR THE PERFECT MODERN OFFICE SECRETARY
  4. ANDRADA SMARANDA — CINDERELLA IN THE STYLE OF THE WALT DISNEY COMPANY
CUBIC METER #7
THE FIRST COMMERCIAL PHOTOCOPIER
THE DEMOCRATIZATION OF TECHNOLOGY
THE SHIFT FROM MODERNISM TO POSTMODERNISM
  1. KRISTOFFER SØLLING — FILLING THE VOID
  2. FELIX HOLLER — UBRWEDLXW
  3. LOTTE VAN DE HOEF — POST-MEMPHIS
  4. JULIE HVIID CETTI — THIS TRANSCENDENTAL SPECTACLE
CUBIC METER #8
THE LAUNCH OF GOOGLE IMAGES
THE NEW AESTHETIC
THE DEVELOPMENT OF DIGITAL TOOLS
THE SHIFT TO ELECTRONIC PUBLISHING
  1. TARIQ HEIJBOER — THE CHILD’S SEEING
  2. ANNA ZUBKOVA — THE OLD NEW AESTHETICAL VALUES
  3. KRISTOFFER LI — REAPPROPRIATING TOOLS (SUBSTITUTION AS MAKESHIFT)
  4. POLINA VASILYEVA, VIKTOR NYSTRÖM — A USERGUIDE